Memory is the brain's ability to store, retain, and retrieve information, shaping our learning, identity, and experiences.

Selective Attention is the ability to focus on specific stimuli while ignoring others, helping to filter irrelevant information and improve task efficiency and decision-making quality.

Change blindness reveals how selective attention shapes our perception, often causing us to miss visible changes in our environment.

Discover inattentional blindness, a cognitive phenomenon where we miss visible objects. Learn why it happens, how it affects everyday life, and explore strategies to overcome it.